Why we do not list prices first

If you scroll through a conventional listings site, the price is the first thing you see. Square metres are second. Photographs are third. The house, in whatever way it actually exists, is somewhere around fourth or fifth.

We have inverted this on Hawazine, deliberately. The photograph comes first because the photograph is the house. The description comes second because a house has things to say about itself. The specifications come third, as a reference. Price is on the page, in the sidebar, but it is not the headline — because a price without the context of what you are buying is the least useful number in real estate.

This is also, we think, more honest about how serious buyers actually look. Nobody buys a riad because it is 3.2M dh. People buy a particular riad, at a particular price, because the house itself is the right thing.